White-label platform for online marketing
A
DGM product story
Edited by the Marketingweek Marketplace editorial team
Dec 15, 2009
Dealgroupmedia, the owner of DGM, has launched Whitecloud Digital Solutions, which is aimed at providing technology solutions to the online marketing industries.
The flagship product is Whitecloud, a white-label tracking, serving and reporting platform based on DGMPro, the network's proprietary technology.
Carl Davis, chief executive officer at Dealgroupmedia, said: 'The mood of the market has shifted this year.
'We are seeing more interest in white-label technology as merchants and agencies look for cost savings and strategic alignment within their business,' he added.
Whitecloud Digital Solutions has several other products available.
These include Affiliscape, a web-crawling technology that can uncover the publishers on any affiliate campaign; SEO-friendly affiliate links; and a customisable lead-generation tool.
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