DGM launches promotions management tool

DGM has increased its suite of value-adding tools for affiliates with the launch of a promotions and voucher code management tool.

The tool, accessed through DGMPro - the network's affiliate management interface - allows DGM's affiliates to get instant access to the latest promotions and voucher codes from the network's merchants.

This move means DGM's affiliates can be among the first to offer the latest value-driven offers from DGM's merchants, adding to the value of the affiliates' own sites as users seek the best deals on the web.

Merchants already using the tool include Vodafone, JD Williams, Jacobs Digital and Video, Gizoo, Be Broadband, Virgin Vie and Warner Holidays.

DGM said its affiliates can enjoy a faster route to market for their promotional messages, activating the affiliate network with the latest deals.

The new tool complements the latest campaign information provided by DGM's client portal, DGMKnowledge, which lists the latest campaign terms and information for all of DGM's merchants.

DGM's promotion management tool follows the March 2009 launch of Accutrak technology - an upgrade to the network's already robust tracking solution, and a new version of DGMCompare Broadband, which provides affiliates with a broadband comparison engine.

The network also recently launched DGMConnects, a service package combining affiliate marketing and search engine marketing aimed at the telecoms industry.

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