Branded videos encourage conference attendance

Excelr8 has selected vMessage.net from 0141 Design to form a central part of its viral marketing activity before, during and after the Life Sucks - Pass It On conference on 3 October 2009.

VMessage.net allows a firm to create a branded video message, which is then sent out to its database of addresses via an e-mail link that is fully branded to the organisation.

Sending a link avoids the need for large attachments and because the video is streamed, viewers do not need to pay for downloads or install any particular software to see it.

To encourage people to come to the Life Sucks - Pass It On conference, Excelr8 will be recording a number of messages and e-mailing them out to potential delegates.

In the run-up to the event, Excelr8 will record messages to send out to its website subscribers.

During the event, testimonials will be filmed and fired out using vMessage.net and afterwards a final few words will be put on camera and delivered once the conference has finished.

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