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News Release from: DeviDoll.com | Subject: DeviDoll.com
Edited by the Marketingservicestalk Editorial
Team on 13 December 2007
Devidoll unveils fashion and lifestyle
web shop
DeviDoll.com is a luxury ethical fashion and lifestyle online boutique, offering designer fashion, accessories and furnishings for the home, from ethical brands worldwide.
DeviDoll.com is the result of founder Sindhu Venkatanarayanan's desire to 'Give Something Back' Thus DeviDoll.com only stocks labels that in some way benefit the earth or its people
DeviDoll.com is one of the first fashion-forward and luxury online boutiques where the moment you make a purchase, you make a contribution to a wiser use of human and natural resources.
From high-waisted, flared or skinny jeans made of organic denim, luxury cashlama (the finest llama wool), and sexy footwear from Charmone to natural beauty products from Blooming Lotus, Devidoll.com is a one-stop-shop for all things fashion and lifestyle.
DeviDoll.com also offers a range of home furnishings that are produced by Ahimsa, an organisation developed by People of Animals, one of India's foremost NGOs.
The DeviStyle range includes a selection of cushions made from peace silk and bed throws, made in collaboration with Wild Divine.
"I saw a gap in the market for luxury fashion with a conscience; I wanted to offer my customer a lifestyle that was ethical but seriously fashionable", said Sindhu Venkatanarayanan - Founder of DeviDoll.com.
"I believe ethical living will become a way of life and I wanted to provide a shopping experience that took ethical values into account on all levels".
All brands that are stocked at DeviDoll.com are ethical in some capacity and have to meet at least one of the following criteria: traded fairly; made from organic fabric or alternative fabric; benefits children and/or women in its production; helps to revive ancient handicrafts among local populations; made from vintage or reused materials.
DeviDoll.com believes that we all have an instinct to look good as well as do good.
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