It's all about Boo!

Earlier this year, children's event specialist Boo! approached Dean Ford Creativity to assess the effectiveness of its range of marketing materials and to develop the brand.

Boo! specialises in corporate and private parties for children, including themed events, entertainers, set building and promotional ideas.

The resulting range of materials is designed to protect and enhance its leading position in the market by communicating passion and professionalism.

In working closely with Boo! Dean Ford Creativity identified the company's unique selling points and developed targeted marketing materials which effectively communicate the message.

The resulting work includes presentation materials, 3D CGI set modeling, brochures, advertising and advertorials, a new website, email marketing and other promotional items.

"Dean Ford Creativity helped us find a clear and consistent message that could be used across all of our marketing materials: this element of the work alone has already begun to reap rewards", said David Armitage, Creative Director at Boo!.

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