DBD executes PPC campaign for Lyle and Scott
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DBD Media product story
Edited by the Marketingweek Marketplace editorial team
May 21, 2010
DBD Media has been appointed by Lyle and Scott to execute a pay-per-click (PPC) advertising campaign for the golf clothing and knitwear brand.
The appointment will see DBD Media create, execute and manage the campaign throughout the UK with plans to expand it to northern Europe and the US later this year.
It will focus on driving qualified traffic to Lyle and Scott's website, which features five collections: Vintage, Heritage, Club, Golf and Archive.
The PPC campaign underlines Lyle and Scott's commitment to e-tail as the high street has suffered more than most from the economic downturn.
Moreover the brand's wider e-tail strategy reflects the opportunities that are now available through multiple digital channels including a dedicated presence on Facebook and the recent launch of its mobile internet site.
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