Online hub helps small firms with PR and marketing
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Daryl Willcox Publishing product story
Edited by the Marketingweek Marketplace editorial team
Jun 3, 2010
Daryl Wilcox Publishing has created an online hub to help small businesses to do their own PR and marketing.
The hub features the first in a podcast series entitled 'How to Market Your Business on a Shoestring', plus whitepapers and case studies.
It aims to help budget-conscious small businesses begin or improve their PR and marketing activity with free tips and advice.
The podcast series discusses themes such as marketing your business, how to maintain an online presence and how to market yourself.
In the first instalment, Daryl Wilcox, chairman of Daryl Wilcox Publishing, advises listeners on targeted marketing.
He discusses web presence and social media strategies, as well as outlining the principles behind effective e-mail marketing.
Whitepapers provide step-by-step advice on DIY PR, how to write press releases and go about contacting members of the media with news.
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