Datahold offers overnight data turnaround

Edited by the Marketingservicestalk editorial team Aug 19, 2008

Datahold has announced the launch of its overnight data turnaround service.

Entitled 'Overnight TA', the service will provide direct marketers with swift data turnaround that includes services such as de-duplication, data cleaning and data conversion - all delivered by 9am.

Datahold said the service will enable marketers to have data processed overnight, allowing marketing campaigns to proceed without any unnecessary delays.

The service is offered in line with strict Direct Marketing Association best practice guidelines.

Datahold said Overnight TA was launched in response to the growing need for marketers to be able to undertake complex data processing procedures swiftly and accurately.

This problem has been made more acute because it comes at a time when marketing campaigns have 'speeded up' in order for companies to maintain competitive advantage.