Product category:
Database management, list services
News Release from: Data8 | Subject: Integr8
Edited by the Marketingservicestalk Editorial
Team on 22 May 2007
Integr8 with Data8 for data cleansing
Innovative and intelligent data-cleansing service Integr8 incorporates a real-time address management and residency verification service into your own database.
Imagine incorporating a real-time address management and residency verification service into your own database; a system that confirms address details, adds telephone numbers and checks for residency or forwarding addresses, in a split second This is Integr8, the innovative and intelligent-thinking service now available from Data8, one of the UK's specialist companies in online data cleansing and management
This article was originally published on Marketingservicestalk on 23 May 2007 at 8.00am (UK)
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The good news is that the Integr8 service can be easily incorporated into most business systems, allowing companies to maximise database accuracy, and thus improve customer relationship management and business performance.
Integr8 allows users to access a comprehensive range of data available from Data8.
These dynamic data sources are updated daily and incorporate services such as address confirmation, telephone number addition and forwarding address verification.
Further reading
Data8online eases MPS compliance
As the DMA makes changes to the Mailing Preference Service, Data8 offers a simple way to ensure compliance with the new rules.
Is your database as clean as it can be?
Every year more than 3 million people move house and 50,000 telephone numbers change in the UK every single day. Data8online can ensure your lists are up-to-date.
The incorporation of this real-time data into a company's management information systems means an end to waiting for updated data every quarter.
In fact, each and every interaction with clients and prospects will provide an opportunity for your system to continuously update your database and enhance all business relationships ensuring greater response in your DM campaigns.
Data8 Managing Director Antony Allen commented: "Still relatively new, the response we have received to Integr8 has been phenomenal.
"Integr8 is currently being used successfully with a number of key customers and is proving to be an extremely popular investment.
"Where Integr8 wins over its competitors is that it is extremely simple and versatile enough to integrate into most business processes.
"It takes less than a second to respond - giving the impression that this huge data store is stored locally.
"It's the flexible tailor-made solution for any company seeking accurate data to maximise response on its direct marketing campaigns and at the same time ensure affinity with its customers".
The specialist Data8 functions which the Integr8 service uses, are known as "Loc8" - a service to ensure names and addresses are verified and cleansed, "Telephon8" - a service which provides the latest and most accurate telephone numbers, and "Re-Loc8" - a service which identifies addresses for gone-away customers and prospects.
Data8 is an online data solutions provider with a range of services that ultimately improve the way businesses communicate with their customers and prospects by maximising return on DM investment.
Its services are designed to clean and enhance customer and prospect data by: cleansing addresses and verifying the names registered thereby; identifying deceased or gone-away persons and remove them from your mailing lists; verifying and appending telephone numbers; tracking individuals who have moved house without notifying you; identifying and removing duplicates to cleanse your database.
Data8's data repository combines the industry's richest data sources (including Royal Mail's PAF and OSIS from BT) with the most accurate suppression files available (such as Mortascreen and Equifax's disConnect) updated daily.
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