Database Group sets up financial services unit

A The Database Group product story

Edited by the Marketingweek Marketplace editorial team Jun 20, 2008

In response to current changing market conditions, data marketing solutions company Database Group has set up a dedicated financial services division.

As the credit crunch begins to impact on all businesses, the new financial services team, headed up by former Barclaycard and Legal and General Bank director Alaric Churchill, will work to leverage the value of data for clients to create increased marketing opportunity and sustained return on investment in difficult times.

The new financial services unit is based at Database Group's head office in Bristol and will deliver dedicated expertise and data-led marketing solutions to blue-chip and financial services clients.

Churchill has first-hand experience of the challenges facing marketers in the sector both at Legal and General Bank, where he managed Mortgages and Lending for over two years, and at Barclays consumer finance, where he was responsible for DM campaigns across six brands.

Speaking of his appointment as Business Development Director, Financial Services at Database Group, Churchill said: "The current financial credit crunch offers data suppliers the greatest opportunity in the past 20 years.

"Customer insight has never been more keenly needed and it is precisely here where data suppliers can lead through this reversal in the market.

"Keeping abreast of behavioural and attitudinal change in real time will be key to riding these difficult financial times and the power of data and the expertise that companies like Database Group can provide sit at the heart of understanding customer insight and continued ROI".

Richard Lees, Chairman of Database Group, added: "As a company, we have undergone enormous growth in the past 24 months and the establishment of our new financial services unit is another specialised offering from us, delivered at a time that it can make a difference.

"We truly believe that this current downturn in the financial market is a great opportunity to use data and customer insight to respond to such attitudinal change".