Looking to the future of email marketing
A
The Database Group product story
Edited by the Marketingweek Marketplace editorial team
Apr 24, 2008
Database Group Interactive is to hold an email marketing seminar at the RIBA headquarters, London, on 1 May
Relevant to marketers responsible for email broadcasting activity in their organisation, the seminar will cover the key issues affecting email campaign success including: Personalisation: the importance of talking directly to individuals; Variable content: tailoring content to stated preferences and the effect on responsiveness; Dynamic Imagery: using words as imagery and imagery as words; Targeting: how behavioural analysis, customer profiling and segmentation can be used to underpin all of the above.
David Evans, Senior Data Protection Manager at the Information Commissioner's Office, will also discuss the latest developments in data protection and email legislation.
With a chance to view the RIBA exhibitions before 4.30pm and rounding off with champagne and canapes the seminar is a must for email marketers.
Spaces are limited - to book contact Database Group.
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