Product category:
Email marketing
News Release from: The Database Group | Subject: email marketing seminar
Edited by the Marketingservicestalk Editorial
Team on 24 April 2008
Looking to the future of email marketing
Database Group Interactive is to hold an email marketing seminar at the RIBA headquarters, London, on 1 May
Relevant to marketers responsible for email broadcasting activity in their organisation, the seminar will cover the key issues affecting email campaign success including: Personalisation: the importance of talking directly to individuals; Variable content: tailoring content to stated preferences and the effect on responsiveness; Dynamic Imagery: using words as imagery and imagery as words; Targeting: how behavioural analysis, customer profiling and segmentation can be used to underpin all of the above David Evans, Senior Data Protection Manager at the Information Commissioner's Office, will also discuss the latest developments in data protection and email legislation
With a chance to view the RIBA exhibitions before 4.30pm and rounding off with champagne and canapes the seminar is a must for email marketers.
Spaces are limited - to book contact Database Group.
• The Database Group: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
