CMP Information to develop B2B customer database

CMP Information (CMPi), the B2B communications division of United Business Media, is to develop its B2B customer database comprising data from around 20 industry sectors.

The award-winning, international media solutions company has appointed customer data specialist Database Group to develop, host and evolve the new single view B2B database.

Bringing together data from disparate systems from over 15 countries, the system will enable CMPi to enhance its capability to produce targeted, relevant and accurate communications across its entire customer and client base.

Other priorities include identifying and maximising cross and up-sell opportunities in order to develop customer relationships and increase overall business performance.

With products encompassing magazines, exhibitions, conferences, awards and websites, CMPi has contracted Database Group to develop a sophisticated CRM solution to meet its needs across a broad spectrum of clients in the UK.

The fully integrated solution from will be modular, flexible and scaleable to accommodate growth and capable of evolving to meet changing business and market demands.

Speaking of the new database, Catherine Pendleton, Database Marketing Manager at CMPi, commented: "CMPi are looking beyond building a system for simply managing current day-to-day processes.

"This solution will be a catalyst to turn data into tangible business knowledge and understanding.

"This, in turn, will positively influence our future business development and revenue growth opportunities".

Richard Lees, Chairman of Database Group, added: "This is a challenging project in terms of data management and one which Database Group is well placed to meet.

"The bespoke nature of such a single view B2B customer database crossing multi channels and various disciplines and products will enable CMPi to increase their overall business performance through enhanced communication with their clients".

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