Product category:
Database management, list services
News Release from: The Database Group | Subject: Genus
Edited by the Marketingservicestalk Editorial
Team on 20 December 2007
Gant appoints Database Group
Lifestyle clothing company Gant has appointed Database Group to develop its database capability as part of an overall drive to increase acquisition.
Looking to double the volume of contacts and to include email details, Gant will use Database Group's data management and fulfilment expertise to enhance their existing communications plan and progress a pro-active acquisition strategy Database Group will develop, host and maintain the Gant database beginning with a full data quality overhaul, so that this active data will be used as the cornerstone for a drive to increase volumes by up to 100 per cent during 2008 An integral component of the partnership with DbG will give Gant real-time access to the database and current activity
This article was originally published on Marketingservicestalk on 27 Jul 2007 at 8.00am (UK)
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Following the merger of Maestro Interactive and the Database Group, the digital arm of the customer data specialist is now being fully integrated.
Delivered through DbG's data counting and extract tool Genus, Gant will not only be able to access their data at any given time, but also have the facility to make ad hoc amends as and when required.
Capturing data from a number of sources including telephone, website and point of sale transactions, Database Group will provide a single customer view across all customers and prospects which will be used as the basis for the new marketing database.
Capable of incorporating transactional history both on and offline, the Gant database will be fully hosted with an SQL server and securely backed up for disaster recovery.
Jayne Bristow, Marketing Manager at Gant, commented: "The employment of a positive acquisition strategy at this time is key to our continued growth plans at Gant.
"Combining our strength of brand with the proficient data handling of the Database Group gives me every confidence that we can meet our challenging acquisition targets over the coming year".
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