Database Group Interactive launched

Following the merger of Maestro Interactive and the Database Group, the digital arm of the customer data specialist is now being fully integrated.

The new, full service email marketing capability is being rebranded and launched as Database Group Interactive (DbGi).

Richard Lees, Chairman of the Database Group, said: "The merger of these two companies has dramatically increased the scope and ability of our overall business to deliver state of the art database marketing solutions founded on the development of customer understanding.

"The launch of Database Group Interactive is a milestone in the strategic growth plan for the group overall and positions us as a truly integrated marketing function".

One of the earliest email service providers established in the UK, Maestro Interactive has been leading the email broadcasting industry for over eight years.

Currently broadcasting between 15 - 20 million permissioned emails each month, DbGi will continue to deliver a full service digital offering including email marketing services, interactive database solutions, transactional data repurposing, multi channel communications and integrated campaign solutions.

Guy Hanson, Business Development Director at Database Group Interactive, added: "The combination of the group's well established data expertise and our personalised approach to email marketing, delivers a strong multichannel solution designed to increase return on our clients' marketing investment.

"We have a hard-earned reputation for deliverability in the email arena gained through good relationships with many of the leading internet service providers.

"Consistently achieving delivery rates in excess of 97 per cent, the launch of DbGi represents a complete marketing service from the group at a time when spend within the online marketplace continues to grow".

The Database Group (DbG) provides integrated marketing database solutions to a wide range of blue-chip clients within the automotive, retail, financial services and travel markets amongst others.

With services spanning a range of data marketing activities from simple data cleansing to more complex analytical and tactical planning projects, the DbG work in partnership with clients to identify key requirements, prioritise actions and measure results of objectives achieved.

DbG has been in business for over 30 years and has been headed up by its current management team since September 2006.

The company merged with Maestro Interactive in 2006 to develop its email marketing capabilities and acquired database marketing event specialists Hexfax in August 2006.

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