Communicator aids Travelex e-mail management
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Communicator Corp product story
Edited by the Marketingweek Marketplace editorial team
Dec 17, 2009
Travelex has selected the Communicator enterprise e-mail management platform from Communicator Corp to manage e-mail marketing communications in support of its prepaid Cash Passport product.
The latest version of Communicator is said to integrate and manage online customer data from all business processes and channels into a single enterprise view.
The enterprise level system's relational data structure integrates information from all customer touch-points, enabling users to unlock the full value of their data.
Organisations can perform thorough enterprise-level web analytics and behavioural data-modelling.
This allows e-marketing managers to innovate their future enterprise-wide, customer-segmentation strategies; building more engaging messages and campaigns, and improving data quality.
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