CustomerMinds meets Burnley's fan engagement goals

Edited by the Marketingservicestalk editorial team Sep 4, 2008

CustomerMinds.com has been selected by Burnley Football Club to help increase the club's engagement with supporters.

Using CustomerMinds.com, Burnley FC plans to build a database by integrating traditional media with online media such as e-mail and mobile.

CustomerMinds.com said all contact information will be automatically captured and written to one central, online location, ensuring clean data and improving communication with supporters.

CustomerMinds.com will enable the club to communicate through personalised SMS and e-mail campaigns, and measure its return on investment in real-time.

Nick Taylor, marketing executive at Burnley FC, said: 'Our supporters want to interact with the club through multiple channels.

'Therefore, to drive engagement and revenue, it is important that we are able to track and act upon each successive interaction.'.