Free guide illuminates email and SMS

CustomerMinds.com, the integrated digital marketing company, has launched a comprehensive guide to help marketers develop and implement effective email and SMS strategies.

The initiative responds to a growing uncertainty about the best ways to harness digital channels into the marketing mix, at a time when anti-spam technology and more stringent Data Protection regulations conspire to make life harder for the online marketer.

The guide reveals how best to realise the full potential of these nascent email and mobile marketing tools and achieve challenging business objectives with less marketing outlay.

With an average 51 seconds attention span for the average marketing email, the guide gives practical issues such as the optimal length of email subject lines, best time, day and week to send email and SMS campaigns.

Advice and tips from leading companies are presented in clear, no nonsense language, enabling marketers to experiment with digital media and accelerate existing programmes to the next level.

Subjects include the following.

* How to measure the return from every euro spent on marketing.

* Strategies to transform traditional media vehicles into direct response.

* Best practice ways to build and segment permission-based databases.

* Practical ways to increase reach and boost response rates.

* Criteria for evaluating suppliers and selecting the most appropriate email and SMS partners.

* Guidance on remaining compliant with the Data Protection Act 1988 and 2003.

"We have gained valuable insights working alongside some of Ireland's leading digital marketers; we see how time pressures, coupled with the speed that email and SMS can be turned around, too often risk neglecting marketing basics", said Mike McMahon, Managing Director of CustomerMinds.com.

"This guide will save time, money and hassle for those who are thinking about starting with email and SMS marketing or have a faltering strategy that needs to be put back on track.

"Readers of the guide will learn how to boost response rates and revenue through enhanced relevance, segmentation and targeting.

"Sharing this knowledge enables marketers across all sectors to enhance their results by applying proven tactics and methodologies".

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