Saatchi Gallery unveils Art and Music title
The Saatchi Gallery has taken over publication of Art and Music magazine.
Founders David Sheppard and Gemma de Cruz are proud to announce that from September 2008 Art and Music magazine will become integral to the Saatchi Gallery.
The magazine will be rebranded as The Saatchi Gallery's Art and Music.
The Autumn issue dovetails with the opening of the new Saatchi Gallery at the Duke of York's HQ, Chelsea on 9 October 2008.
The magazine will continue to be run by its original team, celebrating contemporary art and music with the same innovative zeal and independent spirit.
Art and Music is currently distributed free to one hundred key venues in the capital, including the ICA, Rough Trade Records and Roundhouse studios.
From October, the magazine will also be available free to all visitors to the new Saatchi Gallery.
To accommodate the increase in demand this will provide, Art and Music will increase its print run to 100,000.
The magazine will gain a stronger, multi-platform presence, which will inspire, inform and promote wider recognition of grass roots trends to a mass audience.
A unique publication, Art and Music taps into the very point at which contemporary art and independent music collide.
With art direction from Alfonso Iacurci, and regular contributions from Darren Hayman, Keiron Phelan, Iphgenia Baal and Helen Sumpter, Art and Music offers a quality of writing, photography and design more readily associated with premium magazines, bridging the chasm between existing free and news stand publications.
Art and Music has quickly established itself as part of the fabric of young, creative London.
The Idler founder, Tom Hodgkinson, has called it 'a magazine which can actually think for itself', and writer Gordon Burn has praised it as being "one of those magazines - The Face, Frieze and the Believer are others that spring to mind - that come along once in a generation and seem to arrive miraculously fully formed: one from the kool skool".
With its new distribution point at The Saatchi Gallery and widely increased readership, Art and Music is likely to be attractive to luxury and aspirational brands.
The UK contemporary art and music scenes continue to flourish, but high-quality writing on both subjects remains scarce courtesy of the unfiltered internet and widespread broadsheet coverage.
Meanwhile, major publishers struggle to cater for niche audiences.
Art and Music has been willed to life by this changing market; high quality, impartial, informed, seen in all the right places and free.
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