Market Creative campaign promotes maternity wear
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Market Creative product story
Edited by the Marketingweek Marketplace editorial team
Aug 18, 2010
The Market Creative has been appointed by nursery products distributor Cheeky Rascals to develop a campaign to promote its Fertile Mind Bellybelt maternity wear brand.
The campaign, aimed at pregnant women, will run online as well as in Bounty, Emma's Diary and glossy pregnancy magazines from September.
It aims to educate mums-to-be of the benefits of the Bellybelt, which is a discreet and secure way of extending the waistband on regular clothes.
'We want our mums to understand the Bellybelt concept after a brief glance at our advertising and gain instant recognition in store,' said Sarah Tubbs, marketing manager at Cheeky Rascals.
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