Market Creative formulates Sayers retail strategy
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Market Creative product story
Edited by the Marketingweek Marketplace editorial team
Jul 14, 2010
The Market Creative has been appointed by Sayers to research shopper behaviour and help formulate a stronger retail strategy as part of the bakery's expansion programme.
All aspects of bakery shopper behaviour will be mapped by the Market Creative to help understand customer experiences.
The design agency will also audit competitors, stores and products to support Sayers' business development and retail concept for the coming year.
The bakery selected the Market Creative because of its understanding of the retail channel and ability to capture actionable shopper insights from its analysis.
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