Market Creative develops G Plan brand strategy
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Market Creative product story
Edited by the Marketingweek Marketplace editorial team
Nov 26, 2009
The Market Creative has been appointed as the retail design agency for upholstery manufacturer G Plan to develop the ultimate shopping experience for customers.
The agency was originally briefed to research shopper behaviour, mapping their journey through furniture stores that feature the G Plan brand.
The Market Creative was then tasked with developing a creative strategy to drive the brand's positioning and facilitate a new retail concept.
The first store to launch with the new design will be in Bristol towards the end of 2009.
The concept will then be rolled out nationwide throughout 2010.
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