Market Creative develops brand identity for bakers
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Market Creative product story
Edited by the Marketingweek Marketplace editorial team
Oct 7, 2009
The Market Creative has developed a new brand identity for GH Sheldon Wholesale Bakers that will run across the baker's signature offering as well as its fresh morning goods and hot-plate products.
The new brand identity will also appear on the sides of the company's delivery fleet.
The Market Creative said it has introduced GH Sheldon's tradition and family values into the brand and balanced this with contemporary commerciality.
Photography has also been used to create differentiation in the market and sepia tones of the colour palette have been chosen to help reinforce the company's heritage.
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