Copia unveils retail training tool PoSAssist

Edited by the Marketingservicestalk editorial team May 24, 2007

Retail Solutions 2007 sees the launch of PoSAssist, a new tool developed to deliver retail training and support where it's needed, when it's needed - straight to the point of sale.

PoSAssist gives shop-floor staff access to help as and when they need it, whilst the company makes cost savings through reduced administration, paperwork, training events and having a better informed workforce.

Retailers win both ways.

You can find out more about Copia's new POS-based performance Training and Support Tool at its launch at Retail Solutions 2007, which takes place at the NEC Birmingham on 5-7 June 2007.

Copia will also be demonstrating a range of technology-based training solutions designed specifically for retailers.

Alistair Marshall, Managing Director of Copia, commented: "Retailers need well-informed staff who can deal confidently with customers, but large retailers face some real challenges when it comes to training staff.

"They often have very diverse and distributed workforces, high staff turnover - sometimes as high as 90%, complex shift patterns, ever-changing product ranges and an increasing number of IT systems to learn.

"E-learning and POS-based performance support tools overcome many of the training issues that retailers traditionally face.

"E-learning has long been recognised as an effective solution for retail training, but a significant barrier for many retailers has been lack of infrastructure in store.

"Modern EPoS systems offer tremendous opportunities for delivering training and support material to staff on the shop floor.

"POS terminals are basically PCs and most EPoS systems these days use web technology, which means that learning and support content can delivered directly to the POS and therefore directly to shop floor staff, where it's needed, when it's needed".

Building on the success of their EPoS elearning solution for BandQ which won the "Best Use of Technology for Employee Development Award" at Retail Solutions 2006.

Copia is a well-established e-solutions company that specialises in the design and development of e-learning programmes for organisations, and in the consultancy of website improvement and creative e-commerce.