SMS Surveys provides rapid customer feedback

Confirmit has launched an SMS Surveys extension that allows Confirmit users to make immediate use of SMS surveys to engage with people for 'in the moment' feedback.

The SMS Surveys extension is said to be an ideal way to reach more people with tailored text-based mobile phone surveys.

With mobile devices now outnumbering PCs by a factor of five to one, and with most of those mobile devices capable of sending and receiving SMS messages, this method of engagement has high potential reach.

Particularly suited to short feedback surveys, such as point-of-sale or customer service experience, SMS surveys enable organisations to get closer to respondents by contacting them in a way that is quick and convenient for them.

Integrating SMS into multi-mode research projects also provides more scope to create engaging surveys and gather feedback that is more representative.

The SMS Surveys extension is the latest in a series of applications built on Confirmit Flex, a framework designed to help users get the most out of the Confirmit platform and add in new capabilities for greater flexibility.

Confirmit Flex also allows for rapid development and deployment of new data collection modes and other extensions to the Confirmit platform, and already offers applications for Iphone surveys, e-mail opt-out handling and geolocation.

Survey authors use the Confirmit Authoring environment to create these SMS surveys in the normal way - in fact, SMS can be simply thought of as another mode, fully integrated into the mixed and multi-mode Confirmit environment.

Data is collected in the secure and scalable back-end of Confirmit and can then be processed, alerted on and reported on using the tools available in the platform.

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