RC selects Confirmit market research platform
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Confirmit product story
Edited by the Marketingweek Marketplace editorial team
Jan 20, 2010
Confirmit has announced that RC - Research and Consulting has selected the Confirmit Horizons software-as-a-service (SaaS) market research platform.
RC will use Confirmit Horizons to support its business-to-business market research and consulting business in Germany, conducting online and CATI-based quantitative research projects for its growing client base.
The ability to switch between phone and online data collection during the course of an interview was an important factor in the selection of the market research platform, as was the ability to carry out large-scale international CATI surveys on one platform to deliver homogenous, high-quality data that can be analysed with a single online reporting tool.
The ability to implement Confirmit on a Saas basis eliminates any additional investment in hardware.
The first online survey went before Christmas 2009, with the first CATI project to be carried out in early 2010.
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