Confirmit Flex opens platform to new applications

Confirmit has announced the creation of Confirmit Flex, a framework that will enable the company, its customers and partners to create new applications for the platform.

The framework is said to open up the Confirmit platform to new developments that take advantage of the latest data collection methods, design technologies and reporting requirements.

Confirmit Flex has two applications running in beta testing - Iphone Surveys and Geolocation - with many Confirmit customers taking advantage of the opportunity to get involved.

With an increasing number of people using Iphones to access the internet, researchers need to ensure that their surveys provide the same rich user experience in this environment as they do on a PC.

When a survey is opened on an Iphone, the application automatically renders the survey into a format that takes advantage of the Iphone interface.

This produces a good user experience, improving response rates and greater survey reach.

The GeoIocation application automatically pinpoints the location of survey respondents through their IP address.

Users can choose to reject respondents who are outside their key geographies or can flag them for later review.

For enhanced clarity, Google Map and Google Earth interfaces provide visualisation of respondents' locations.

Researchers can use the application to reduce survey fraud, providing more accurate results from market research activities.

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