Product category:
Mobile internet
News Release from: Creativity Software | Subject: Location Based Service
Edited by the Marketingservicestalk Editorial
Team on 08 November 2007
Rough Guides Mobile graces 5 million
phones
Creativity Software has reported that its Rough Guides Mobile travel application is now on 5 million mobile phones throughout Europe.
Rough Guides Mobile is a mobile application that provides travel content through a navigable map interface, allowing consumers to access useful travel information on more than 200 cities in 33 European countries It is embedded on all new Motorola handsets sold through retail in Europe and it is also offered by Samsung through its Fun Club portal in the UK
This newsflash comes as a recent spate of acquisitions clearly signals the intention of some large mobile players to begin delivering travel guide content across mobile devices - Tom Tom, the supplier of GPS personal navigation devices, has acquired TeleAtlas, the second biggest supplier of maps in the world; and Nokia has bought Navteq, the biggest supplier of digital maps in the world.
Saul Olivares, Marketing Manager of Creativity Software, commented: "We're very pleased with the tremendous success of Rough Guides Mobile - while many companies are aligning their strategies to ensure they are able to offer valuable content to mobile phone users, we are already present in more than 5 million phones throughout Europe.
"Mobile device manufacturers are realising the importance to deliver branded and rated travel content to their consumers and this is exactly what Rough Guides Mobile offers".
Liz Statham, Marketing and PR Director of Rough Guides, added: "Today's traveller wants travel information that they can trust available to them in whatever format best meets their needs.
"Rough Guides are known for telling it like it is and we are delighted that our travel information can now be accessed by million of mobile phone users, many of whom will already be loyal Rough Guide book buyers".
Creativity Software is a UK-based technology company specialising in Location Based Service.
The company provides white label mobile location solutions such as Child Finder, Friend / Buddy Finder, Asset Tracking (eg Fleet Management), Field Worker Management, and so on.
These solutions enable mobile operators and service providers to increase their ARPU and customer loyalty, while helping enterprises manage their people and assets more effectively.
In addition to these, the company mobilises travel content from trusted brands such as Rough Guides, enabling mobile device manufacturers to bring innovative applications to their consumers.
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