Video coupons enhance consumer engagement

Couponstar has introduced video coupons to enable fast-moving consumer goods (FMCG) brands to blend brand-building television ads and video creative with internet printable coupons.

These coupons can then be redeemed in supermarkets such as Tesco, Sainsbury's, Morrisons and Asda, driving measurable offline sales.

Video coupons are available for brands to use on their own websites, or to engage new customers through Beforeishop, Couponstar's multi-brand pre-shopping destination platform.

By partnering with Beforeishop, brands will also have access to the number of publisher partners who have signed up to promote the network, including GMTV, Babycentre, Delia Online, UKTV Foods and Yours.

Couponstar's range of solutions allows marketers to combine internet printable coupons and visual advertisements to create opportunities for brands to influence consumers' purchasing behaviour prior to shopping.

Consumers must view the video advertisement in full before they have the opportunity to print the coupon, increasing engagement and reinforcing core brand messages.

Oliver Felstead, sales and marketing director at Couponstar, said: 'Pre-role and post-role advertising featured in online videos often irritates viewers, however, with video coupons consumers can select which advert they want to view and then feel gratified as they receive a money-saving coupon for the brand in question at the end.

'Video coupons provide a stronger opportunity for FMCG brands to fully engage with their desired audience online and generate a measurable in-store response.

'FMCG marketers are constantly striving to reach target audiences with impactful brand-building engagement tools, and online is an increasingly important channel for achieving this goal.

'For many media planners, combining the accountability of online with the reach and power of television is the ultimate prize.

'Video coupons allow internet printable coupons to be easily combined with television advertisements or video creative, transforming digital marketing to in-store sales, resulting in profitable customer relationships while reinstating core brand messages,' he added.

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