Tuborg utilises consumer-printable coupons

Tuborg, a drive brand within the Carlsberg UK portfolio, has teamed up with Couponstar to encourage trial and repeat purchase of light and easy lager via printable coupons.

The coupons, offered to consumers via the Tuborgmusic website, were available to consumers via a separate microsite powered by Couponstar's Couponsolo platform - a web-based coupon portal solution that aggregates multiple coupon offers from a company or brand into one centralised location.

Tuborg uses music in order to reach its core target audience and in the UK this has been brought to life through a large-scale promotion in 2008 - Tuborg Aftershow - which ran at many UK music festivals, including Reading, Leeds and the O2 Wireless festival.

Understanding the need to reach consumers again once they had tried Tuborg at an event, Tuborg decided to take the promotion online, offering consumers coupons to download and redeem in outlets.

Couponstar's technology provides organisations with a solution to securely and efficiently issue personalised and trackable coupons via the internet, bridging the gap between online marketing and influencing consumers' offline purchasing behaviour.

With typical redemption rates of more than 25 per cent, Couponstar can help brands cost-effectively acquire new customers and drive in-store sales.

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