Scotts Miracle Gro links with Couponstar

Scotts Miracle Gro has teamed up with Couponstar to drive awareness of its new product range.

The drive includes the use of consumer-printable coupons, which will be offered as a reward to Scotts' customers who are registered online.

The coupons will be available to consumers through Couponstar's web-based CouponSOLO platform, which aggregates multiple coupon offers from a company or brand into a centralised location.

Emma Waite, assistant product manager, gardens at Scotts Miracle Gro, said with significant evidence of a consumer shift to the internet, the company wanted to develop its online presence and keep abreast of technological advances.

She added: 'Using Couponstar's technology, we are able to achieve an unprecedented insight into consumer response to special in-store offers, and we can track the success of a campaign, from the moment a coupon is printed through to the point it is redeemed at the till.'.

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