IPC Media adopts CouponNET

Consumer publisher IPC Media has announced a partnership with digital marketing specialist Couponstar to provide visitors to five key IPC websites with a range of consumer-printable coupons.

By leveraging Couponstar's CouponNET programme, a "white label" platform for securely distributing FMCG and retailer coupons via the internet, IPC can now offer added value to loyal online users across these sites, with other IPC sites likely to join the program in coming months.

By taking advantage of the CouponNET network, IPC can provide users of these five key sites with the latest coupon offers online for traditional in-store redemption at leading supermarkets such as Tesco, Asda, Sainsbury and Morrisons.

Coupons immediately available across the five sites include offers from brands such as Ocean Spray, Dolmio, BIC, Pedigree and Emmi.

Commenting on the publisher partnership, Andrew Horton, Director at IPC Plus - the division of IPC responsible for brand licensing and syndication - said: "The partnership with Couponstar enables us to deliver genuine added value to our users' brand experience.

"As well as being able to provide our readers with tangible rewards for their loyalty on some of the biggest sites in the IPC digital portfolio, through the CouponNET network we are now able to offer a far more targeted and effective opportunity for FMCG and retail brands to engage with us on an ongoing basis".

Jared Keen, Managing Director of Couponstar, commented: "This represents another significant step in Couponstar's development and further consolidates our position as the UK's leading printable coupon provider in terms of both content and reach.

"It has been a pleasure to work with a publisher who has an equal passion to us when it comes to our target demographic, and we look forward to developing the relationship further and expanding into even more IPC titles over the next 12 months".

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