Ocean Spray employs Couponstar to woo customers

Edited by the Marketingservicestalk editorial team Dec 13, 2007

Ocean Spray, the leading producer of cranberry products, has joined up with Couponstar drive awareness of its extended product range through a range of consumer-printable coupons.

The coupons, entitling consumers to in-store discounts across the entire Ocean Spray range, are available to new customers via Couponstar's CouponNET platform - a 'white label' platform for distributing coupons and vouchers via the internet - and to existing customers through the Ocean Spray Growers Gazette monthly newsletter.

Despite its strong position at the forefront of the juice drink market, Ocean Spray recognised the need to keep abreast of technological advances in order to maintain its leading position in the market and its reputation for customer excellence.

Kathryn Bardak, Business Development Manager, Ocean Spray, explained: "In a highly competitive market we are always looking for new ways to meet the demands of our customers and exceed their expectations; increasingly this requires us to maximise our presence online and offer tangible rewards to our customers".

Bardak continued: "Couponstar's technology provides a total solution from the creation of a campaign through to customer service follow-up as necessary, enabling us to engage with our customers on their terms where they expect us to be and iteratively tailor the campaigns to reflect customer feedback".

As a market leader in the consumer-printable coupon industry, Couponstar's technology is unique in providing organisations with a proven solution to securely and efficiently issue personalised and trackable coupons via the internet, critically bridging the gap between online marketing and consumers' offline purchasing behaviour.

And, with typical redemption rates of 20 per cent plus - significantly higher than industry averages - Couponstar can help brands cost effectively acquire new customers and drive in-store sales.

Bardak continued: "The ability to track and measure the success of a promotion at every point, from clickthrough to the number of consumers opting to print a personalised voucher and, via grocery retailers, those then redeeming the voucher in-store, was key to us choosing to partner with Couponstar and they have not disappointed.

"Real-time updates are regularly supplied to us across all of our live coupons, with an average redemption rate of 18 per cent plus across the coupon offers currently available".

Following the successful completion of the current campaign on CouponNET, Ocean Spray hopes to maintain its position as an innovator in the integrated digital field through further work with Couponstar.

As Bardak concluded: "We have a very positive relationship with Couponstar and feel that their offering presents a unique opportunity to interact and reach new and existing customers; as the internet continues to highlight new opportunities for us we are keen to maintain our relationship with Couponstar and provide our customers with a first-class service".

Couponstar is a digital marketing and promotions company that specialises in transforming online activity into measurable offline sales with a suite of products that safely and effectively integrates coupons (or vouchers) into online marketing campaigns.

It has run close to 800 promotions for over 50 clients across numerous industries since 2002.

Clients include the world's leading consumer packaged goods manufacturers, retailers, digital marketing and sales promotion agencies as well as media owners.

Its market-leading turn-key solutions support the creation of, distribution, tracking and reporting of consumer-printed coupons used for traditional in-store redemption.

Couponstar holds the exclusive global license for Coupons technology outside of North America, which represents the most flexible, effective, fraud-resistant, print-from-the-web coupon solution available in the marketplace.