Product category:
Integrated marketing
News Release from: Crayon
Edited by the Marketingservicestalk Editorial
Team on 07 April 2008
Top 20 agency prepares for expansion
Digitally focused agency Crayon has appointed a new chairman and outlined its expansion plans.
Crayon is an independent digital communications agency When it was set up in 2005, its founders knew that applying the rigour of direct techniques with big brand ideas and the dynamic opportunities of digital would create some impressive results
This article was originally published on Marketingservicestalk on 5 Mar 2007 at 8.00am (UK)
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Crayon believes the better you know your customers and their total customer journey, the better you can influence them.
This approach has attracted forward-thinking brands, great talent and moved the agency to a top 20 digital agency (according to Revolution's Agency and Supplier Survey 2007) in a short space of time.
Crayon's biggest clients include BT, James Villa Holidays and Legal and General.
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As an independent agency Crayon has the freedom to respond to clients' needs, meaning, there's no one way of doing things.
Some clients use the agency for one area of expertise, while others use it across the board.
Crayon's planners come from a wide variety of backgrounds, and include media planners, data analysts and marketing directors.
They have the skills to help you identify opportunities and take them to market.
Integrated marketing is about thinking about the consumer rather than the channels.
Once you take this approach to planning your campaigns you can achieve an effect much greater than the sum of its parts.
Digital channels have gained critical mass - any business needs to embrace a digital strategy or be left behind.
The internet allows people to choose when and how to engage with you - Crayon's search team can make sure when they're looking, you're visible.
Crayon has recently appointed Jonathan Clark, former chairman and co-founder of Clark McKay and Walpole, as Chairman.
The new role has been created to support Crayon's future expansion plans.
Clark's experience of growing a business, working with some of the best brands in the market and his extensive agency background are a great asset for Crayon.
Commenting on his appointment, Clark said: "Crayon, for me, is in a terrific position - it's young, it's entrepreneurial, it's independent and it's in the right place with a massively strong digital offering.
"I look forward to working with the board and moving the agency forward in this exciting direction".
Crayon's new positioning centres around getting closer to the customer and understanding their total customer journey.
Clark will hold the position at Crayon in tandem with running his start-up brand marketing consultancy Onion.
Crayon's managing partner, Richard French, added: "Having Jonathan on board will help Crayon develop our business and brand in a more purposeful way.
"We have spent a good deal of time looking at our positioning and introducing more advanced business metrics to make sure we're running the business as efficiently as possible.
"The partners of Crayon have already recognised the impact Jonathan can make, so it's exciting times ahead for the agency".
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