CRM addresses operational challenge for marketers

CRM is the first of a new breed of specialist marketing operations agency to help marketers cope with an increasing number of complex operational challenges.

By providing access to operational best practices, technical expertise and administrative resource, CRM will enable marketers to focus on strategic, creative and tactical innovation.

Andrew Freeman, Director at CRM, explained: "Marketers are faced with increasing technical challenges, heightened by shrinking budgets, growing legislation and increasing pressure to deliver results.

"They are drowning in a sea of disparate data - making it difficult to harness customer and market insight; they are also not able to focus on delivering their strategic and tactical activities as they are being dragged down with increasing operational complexities.

"Our account team can come to their rescue - making marketers more effective by removing this operational millstone.

"Uniquely, using an agency paradigm, CRM's account management team are all professional marketers, supported by CRM's technical teams, to deliver a broad portfolio of new solutions and services - that cater for any operational marketing challenge".

CRM also hosts and manages marketing databases, web applications, campaign landing pages and reporting portals - allowing sophisticated solutions to be deployed, with no IT investment from the client.

CRM's core solutions include the following.

Data-Driven Marketing - CRM uses it's own DREAM methodology to build a single customer view of an organisation's data, which is spread across the enterprise.

Closed loop marketing - CRM enables organisations to close the loop between the marketing and sales processes by providing a central marketing database with the necessary feeds of data and interfaces to allow the client, their agencies, partners and customers to collaborate in the marketing and sales cycle.

It includes best practice lead capture, assignment and tracking to ensure marketing expenditure can be measured against revenue.

Event Marketing - CRM delivers support for the complete lifecycle of an event.

This includes; the email/letter invites, web based registration system, registration reports, print and fulfil bar-coded badges, inbound event enquiry line, on-site event registration services and comprehensive event reporting.

Digital Marketing - CRM is an expert in email communication and can remove the administrative burden of email communication from companies so that they can focus on the strategy, message and responses.

Renewal/Retention Marketing - CRM has a proven process for gaining renewals for any product or service that has a renewal element to it removing the administrative burden from the sales team.

Master Database Management - CRM allows companies to create a centralised single view of its customer data that is spread across the enterprise.

Employing this approach to data management addresses the rising number of data governance, compliancy and data integrity issues.

Services - CRM provides a number of on-demand services for the busy marketing department from data cleaning and analysis through to emarketing and reporting.

Founded in 1999, CRM is the first of a new breed of specialist marketing operations agencies to deliver a range of services and solutions to provide operational support for marketing departments.

CRM provides access to operational best practices, technical expertise and administrative resource, enabling marketers to focus on strategic, creative and tactical innovation.

CRM provides a number of on-demand services for the busy marketing department from data cleaning and analysis through to emarketing and reporting.

CRM also hosts and manages marketing databases, web applications, campaign landing pages and reporting portals - allowing sophisticated solutions to be deployed, with no IT investment from the client.

CRM provides its solutions and services for micro-cap to large-cap size companies, operating primarily in the Hi-Technology and Services sectors.

Clients include; Sun Microsystems, McAfee and Netstore.

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