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Product category: Outdoor and ambient
News Release from: Creative Concern
Edited by the Marketingservicestalk Editorial Team on 27 March 2008

A conscience is good for business

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A Manchester-based agency is proving that marketing and PR can be both ethical and profitable.

Manchester-based communications agency Creative Concern has taken on four new members and opened up a second office across the Pennines to meet increasing demand for its services Since its formation five years ago, the growth for delivering sustainable marketing and PR solutions to the environmental and regeneration sectors has meant the agency has outgrown its original two-person operation

Joining Creative Concern's team of over 20 employees as Senior Advocates, working across a range of regional and national accounts, are former Manchester City Council press officer, Margaret Blackburn, and Beki Rymsza from Emap.

A multi-media designer with more than ten years' experience, Andrew Young is the third recruit to the expanding full-service agency, working across web and new media.

Tim Birch, previously a journalist with The Guardian Media Group and art critic for The Independent on Sunday and Big Issue joins the team as Senior PR officer, specifically working on CC's arts and culture accounts.

"The level and rate of growth has been phenomenal, particularly for an agency that specialises in regeneration and sustainability", said Creative Concern director Chris Dessent.

"Since our formation in a broom cupboard of an office, demand for communications with ethics from people that understand the complexity of issues such as brownfield land, waste-water management, land-based regeneration and carbon trading has led us to expand our resource of talents and physical presence".

This will be the second time the agency has had move into larger premises due to expansion, although this will be the first venture for Creative Concern outside its Northern Quarter base, and into Leeds.

Dessent added: "The city of Leeds has been transformed beyond all measure and the place feels vibrant and exhilarating - it's clear this county has a lot more to offer and we want to be part of the renaissance.

"With a large percentage of our work centred on the North of England's renaissance, it is crucial to be in those areas where demand for our work is most needed, and with people on board who fully appreciate the complexity of sustainable development.".

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