Product category:
Integrated marketing
News Release from: Creative Direction Consultants | Subject: roadshow development
Edited by the Marketingservicestalk Editorial
Team on 04 April 2008
Panasonic takes camcorder on the road
Consumer electronics giant Panasonic is rolling out an interactive roadshow in April, designed by Berkshire-based marketing consultancy Creative Direction.
The roadshow will showcase the superior image quality of the world's smallest full High Definition camcorder, the Panasonic HDC-SD9D Creative Direction was appointed to develop and manage the roadshow and has designed the in-store demonstration area and related collateral, which will run in Dixons Duty Free stores in airports across the UK to take advantage of the lucrative holiday market
This article was originally published on Marketingservicestalk on 9 Mar 2007 at 8.00am (UK)
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The in-store stand features an LCD screen which clearly demonstrates the ultimate clarity of this High Definition camcorder over Standard Definition.
Consumers will be encouraged to try the camera themselves and see the exceptional quality of the on-screen images.
A consumer promotion of a free Mini HDMI Cable is being offered on all purchases made on the demonstration days.
"The brief was a true creative challenge for us because we had to demonstrate the superior nature of this particular product yet were limited to just 1.5m2 of store space," said Lucy Hewett, Senior Account Manager of Creative Direction.
"Anything we developed had to be compact yet designed to make people stop in the bustling and busy environment of an airport departure area".
The demonstration area will be live from early April in Gatwick North and South Terminals, Manchester Terminal 1, Stansted, Birmingham and Heathrow Terminals 1, 3, 4 and 5.
Each location is being staffed for 12 hours each day, seven days each week.
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