Plantronics appoints Creative Direction

Berkshire-based IT marketing specialist Creative Direction has been officially appointed as the integrated marketing services agency for the Plantronics EMEA business.

Plantronics is the world's leading manufacturer of headset products and Creative Direction has recently worked with the company on a number of projects, but the remit has now been formalised to cover design and marketing support for campaign, channel and collateral needs across the EMEA region.

"We are delighted that we will be continuing to work with Plantronics across EMEA; our creativity coupled with our experience in the IT industry means we are able to offer Plantronics a great combination of stand-out activities backed with sound knowledge," said Patricia Harriss of Creative Direction.

First up is a six-figure 'Wireless Office' campaign which encourages office workers to consider headset usage at their desks.

The campaign features 'Dave', the average office worker, who demonstrates the limitations of being tied to your desk when answering your landline through various humorous scenarios.

This campaign will be delivered through a mix of direct mail, postcards, press and online advertising, micro site as well as a channel toolkit and incentive.

Lluis Ferre, EMEA Brand and Marketing Development Manager for Plantronics, commented: "We are pleased to be able to formalise our relationship with Creative Direction, which has been built upon great work, trust and a strong working relationship.

"The 'Dave' campaign has already achieved great cut-through for us and feedback from the channel has been exceptionally positive".

Plantronics joins Creative Direction's large stable of technology brands, which includes Fujitsu Siemens Computers, Microsoft, Panasonic, PC World and Siemens and Symantec.

Back to top