Product category:
Integrated marketing
News Release from: Creative Direction Consultants
Edited by the Marketingservicestalk Editorial
Team on 15 November 2007
Allianz picks agency for internal
marketing drive
Allianz Insurance, one of the country's largest general insurance providers, has appointed Creative Direction to raise awareness internally of the company's 'Your Choice' benefits scheme.
In its second year, the Allianz 'Your Choice' flexible benefits scheme will undergo an internal communications refresh to increase employee awareness and understanding of the scheme benefits, in addition to pushing and increasing employee take up Creative Direction, winner of the Employee Benefits Award 2007 for Communications Strategy, is developing a raft of campaign materials to support the 2008 launch, including posters, desk drops, internal magazine ads, htmls, leaflets and online activity
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