Product category:
Integrated marketing
News Release from: Creative Direction Consultants
Edited by the Marketingservicestalk Editorial
Team on 17 August 2007
Creative Direction wins Fujitsu Siemens
UK account
Creative Direction Consultants has been appointed sole integrated marketing services agency for Fujitsu Siemens Computers in the UK following a competitive pitch.
Creative Direction's remit covers marketing support across marketing disciplines including advertising, online, DM, collateral and campaign management across all business units including Mobility, Volume, Channel, Enterprise, Channel and Services "Our strategy is to consolidate this marketing activity through one agency to maximise alignment, consistency and spend," said Fujitsu Siemens' Head of Marketing Operations, David White
"Creative Direction's strategic thinking, coupled with creative and well thought-out implementation plans, convinced us that they are the agency to partner with at this exciting time of our company's expansion and growth." Patricia Harriss, Creative Direction's Business Development Director, added: "Fujitsu Siemens Computers is a highly valued addition to our agency; it is a well respected and admired brand that is making massive strides in the area of green and responsible computing, an increasingly important issue for companies of all sizes." Fujitsu Siemens Computers joins Creative Direction's large stable of technology brands.
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