Siemens campaign scoops Employee Benefits award

Creative Direction has picked up an internal communications award from Employee Benefits magazine for its 'My Choice' campaign to promote uptake of Siemens' flexible benefits scheme.

Creative Direction Consultants has won an internal marketing award from the UK's leading benefits publication, Employee Benefits, in the category Communications strategy of the year.

The winning campaign - My Choice - was created for Siemens to promote uptake of its flexible benefits scheme amongst more than 14,000 UK staff.

This campaign achieved a massive 70% take-up rate of the scheme and saved the company £2.2 million in National Insurance Contributions.

"Internal marketing is becoming an increasingly critical part of a company's overall marketing mix," commented Patricia Harriss, Creative Direction's Business Development Director.

"Engaging the hearts and minds of staff is crucial to employee performance and retention - and can benefit a company as much as external marketing".

Creative Direction Consultants is a full-service, integrated marketing agency specialising in creating and managing marketing solutions for clients primarily in the technology sector.

Based in the Thames Valley, Creative Direction operates in the heart of the UK's technology industry and draws from over 27 years of marketing knowledge and industry experience.

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