Product category:
Web design and development
News Release from: Collective
Edited by the Marketingservicestalk Editorial
Team on 03 September 2007
Digital agency Midas Collective becomes
Collective
Boutique digital creative agency Midas Collective has changed its name to Collective to demonstrate its commitment to a collaborative work ethic.
Collective has developed an increasingly collaborative approach to its working practises and firmly believes that this approach delivers not only better work, but better working relationships and more motivated and engaged staff "So much of today's digital land-grab is all about saying 'we have the answers, don't listen to anyone else'; not only is this small-minded approach bad for clients, it also creates unnecessary tension between agencies", said Greg Doone, Collective managing director
"Collective's approach is different, fostering an open, honest and creative environment - we collaborate with other agencies to bring the best out of those we work with.
"When agencies start working and learning together, the client benefits".
A successful example of this work ethic in practice is Collective's collaboration with ad agency Wieden and Kennedy on Honda.
"Collective are always driving closer collaboration, and as hondamentalism.com's recent nomination for a Campaign Digital award proves, the closer we collaborate, the better the work," said Neil Christie, managing director, Wieden and Kennedy London.
Collective's new tagline is 'We are Collective'.
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