Communicator platform integrates business data

Communicator has launched an outbound customer email and mobile communication platform that integrates data from all business processes and channels.

This includes: email marketing, CRM, transactional messaging, service information, billing and purchase confirmation.

By integrating all online customer data into a single enterprise view, the Communicator platform enables users in any business function to achieve cost and resource savings of up to 90 per cent.

The enterprise-level system's 'superior relational data structure' integrates information from all separate customer touchpoints.

Organisations are able to create relevant cross-enterprise email or mobile messages that are tailored to the specific needs of individual recipients and perform thorough cross-enterprise web analytics and behavioural data modelling.

Features of the Communicator include: advanced customer and prospect delivery metrics, data-modelling engine, dynamic content creation and web services for further integration and automation.

The system also includes intelligent personalisation facilities and behavioural filtering on all aspects of customer behaviour, including purchases, clicks and opens.

The company has also integrated Communicator with a number of complementary platforms, including Google Analytics, Omniture, Paypal, Oracle, Salesforce, Hybris, Netstats and Microsoft Dynamics.

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