Converso appointed to manage Crew Clothing calls

Converso Contact Centres has been appointed by Crew Clothing to manage inbound calls and web enquiries for the company's direct sales channel.

Rachael Barr, head of marketing at Crew Clothing, said: 'Our business was expanding and we were fast outgrowing our ability to handle enquiries in-house, so we needed an external partner to help manage the increase in orders.

In addition to its 61 stores nationwide and on-line store, Crew Clothing also sends out on average 18 catalogues a year via direct mail to its customer base and has just launched its autumn range.

As well as managing calls, Converso also handles web-based queries from its online store and will either e-mail or call a customer back dependent on the type of enquiry.

Crew Clothing is working with Converso 'on making every call count' to ensure that service is exemplary and Converso's telephone advisers are replicating the same type of personal service customers would expect to receive in their shops.

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