Code handles Manchester Day marketing campaign

Code Computerlove has been appointed to handle an integrated marketing campaign for an event being organised by Manchester city council.

Code is the lead creative agency for the Manchester Day initiative and will work closely with the city council's in-house design team M4.

Details of the integrated marketing campaign are still being finalised, but it is likely to include press, direct mail, online, outdoor, and ambient and guerrilla marketing activity, plus a creative viral campaign.

Code is responsible for the creative direction and will roll-out campaign elements from now until the event.

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