Product category:
Web design and development
News Release from: Code Computerlove | Subject: website design
Edited by the Marketingservicestalk Editorial
Team on 14 May 2008
Code designs site tailored to Irish
market
To support its position as Ireland's fastest growing blinds company, Hillarys has launched a bespoke website tailored to the Irish market, produced by Code Computerlove.
Code Computerlove has been Hillarys digital marketing agency of more than three years, and has already helped the retailer win a number of awards for its digital achievements Hillarys' Online Marketing Manager, Susan White, explained the rationale behind the bespoke Irish site: "Ireland is an expanding market for Hillarys; our research showed that Irish consumers like to deal with local brands, so we were keen to ensure our online 'shop window' was tailored to the needs of this market
This article was originally published on Marketingservicestalk on 17 Mar 2008 at 8.00am (UK)
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"Customers' buying behaviour in Ireland is very different when it comes to choosing their window coverings.
"It is important that our proposition addresses these requirements, and we have also applied many features to make it relevant to customers in Ireland.
"The site talks in euros; it focuses solely on the Hillarys operation in Ireland, which has been in existence for 20 years; and introduces Hillarys' 30 locally based advisors.
"Roller blinds are a very popular product in Ireland so these feature heavily on the site, along with Wooden Venetians which are growing very quickly in popularity.
"Our digital promotions and timetable have also been tailored to the Irish market, and it has a slightly different tone of voice and brand personality compared to the UK site.
"Another key feature of the site is the blog, which allows customers to talk specifically about Irish products and issues relevant to their area, not via the UK site".
Code Computerlove Account Director Steve Peters said: "In addition to generating consumer sales, the site has been designed to encourage local people to become Hillarys advisers with functionality that makes it easy for them to apply".
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