Product category:
Web design and development
News Release from: Code Computerlove
Edited by the Marketingservicestalk Editorial
Team on 05 October 2007
Code Computerlove cooks up website for
Nimble
Lower-calorie bread brand Nimble, part of Premier Foods, has launched a new consumer-focused website.
The site has been created by digital marketing agency Code Computerlove and supports Nimble's ongoing 50th anniversary marketing campaign, including new packaging, TV advertising and PR In addition to showcasing the nutritional benefits of Nimble's product range, the site focuses heavily on offering clear, concise and easy ways consumers can eat more healthily
This article was originally published on Marketingservicestalk on 1 Nov 2007 at 8.00am (UK)
Related stories
NUS Services invests in digital to woo students
Code Computerlove has helped NUS Services to create three new websites that have already generated thousands of pounds in revenue - just weeks after their launch.
Expert advice is provided by dietician Dr Carrie Ruxton, who has put together a range of low-calorie superfood sandwiches that can save a day's worth of calories if eaten over a two-week period.
Recipes clearly show nutritional savings to help reinforce the brand's benefits, and consumers can download PDFs with more recipes, slimming advice and top tips.
Information on Guideline Daily Amounts and other helpful food facts can also be found on the site, along with the chance to view the Nimble advert featuring workmen who have lost weight by switching to Nimble bread; read background on the brand and there is a news section containing press releases.
Claire Low of Nimble said: "The site has been designed as a source of useful information for consumers looking for ideas to eat healthily and how to use our products as part of a calorie controlled diet.
"We wanted to interact with consumers on a more personal level; this is reinforced by using Dr Carrie Ruxton who offers straightforward easy advice via the site".
• Code Computerlove: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
