Product category:
Internet, email, search, web design
News Release from: Code Computerlove
Edited by the Marketingservicestalk Editorial
Team on 26 September 2007
Code Computerlove creates website for
HMV
Code Computerlove has been instrumental in the redesign of the consumer website and online marketing collateral for music, DVD and games specialist HMV.
The move follows the brand's first major image overhaul in more than 15 years The new look site incorporates HMV's new brand identity and 'Get Closer' strapline, a fresh creative approach and provides online shoppers with enhanced usability
This article was originally published on Marketingservicestalk on 1 Nov 2007 at 8.00am (UK)
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Justin Moodie, HMV's Head of Online, explained: "After months of usability research, design and coding we've completely changed the look and feel of the HMV site - it's more open, bright and welcoming.
"We've changed our messaging to make it easier for customers to find what they want and then buy it; standardised our icons to make the site more intuitive; and updated all our promotions and offers to reflect the new look of the company.
"Our customer e-shots have also been redesigned to be easier to use, more interesting to read and better targeted to what customers want.
"And that's just the start: in the coming weeks and months we'll be introducing a ratings and reviews system, customer tagging, a new wish-list, an improved shopping basket and checkout, better navigation, an integrated digital/physical product offering and a new in-store kiosk, with free downloadable music and movies - all of which is designed to allow customers to find what they want and buy it as quickly, easily and enjoyably as possible".
Moodie added: "Since the rebrand, just weeks ago, we've experienced our highest-ever margin rates, average transaction values, email open rates and email sales".
Code has worked with HMV UK since 2002, and has been the brand's retained digital design agency since 2006, providing ongoing creative campaign support, site design and development.
Since its launch, HMV's UK site has won numerous industry awards, including best online retailer in last year's Fresh Awards.
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