Product category:
Integrated marketing
News Release from: Communique 360
Edited by the Marketingservicestalk Editorial
Team on 08 August 2007
Communique360 launches integrated push
for Kent
Leading precision marketing company Communique360 launches its first campaign for the partnership of KTA (Kent Tourism Alliance) and Southeastern.
The activity is aimed at promoting visits to Kent by train with Southeastern and incorporates platinum 48-sheet poster sites, tube card panels, highlights, bus super-sides and presence on the National Rail Enquiries website (which receives 30 million page impressions a month) The activity centres around key travel hubs in London - Victoria, Charing Cross, and Waterloo, all of which provide easy access into the Kent area
The overall theme for the campaign is "Kent, the Capital's Countryside".
The campaign headlines appeared in three different creative executions reflecting elements of the Kent product: "Where London Breathes" (Kent Outdoors), "Where London Chills" (Kent as the antidote to stress) and "Where London Dreams" (Kent's heritage).
Sunara Spires, MD of Communique360, commented: "This is an exciting destination marketing campaign created to meet the commercial demands of both the KTA and Southeastern whose trains serve the area.
"The integrated approach packs a powerful punch and we expect results to be very good.
"The campaign was timed to build on the raised awareness of Kent as a leisure destination post Tour de France and uses destination imagery to stimulate visits to this beautiful county on London's doorstep.
"The work has been designed so that it can be developed year on year".
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