Product category:
Integrated marketing
News Release from: Commotion
Edited by the Marketingservicestalk Editorial
Team on 07 February 2008
Commotion appointed for major kids' TV
launch
Hot-shot creative agency Commotion has been appointed to produce TV advertising to launch a major new kids' confectionery product for multinational company TOPPs.
Following the successful Juicy Drop Pop campaign created by Commotion for TOPPs Europe, the hot-shot creative agency has been appointed to produce TV advertising to launch a major new kids' confectionery product for the multinational company Commotion's work for TOPPs has placed them at the forefront of the changing landscape of rulings on advertising of HFSS products to children, which represents a distinct benefit to their client
The TV ad will break in May across Europe and Japan.
TOPPs International Sales and Marketing Director, Martin Tilney, commented: "Appointed on creative merit as the result of a competitive pitch process, Commotion has produced an outstanding TV concept, which we are confident will create the cut-through and brand awareness we are looking for in an increasingly competitive kids' confectionery market".
• Commotion: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
