Novelty sweet turns to Commotion
A
Commotion product story
Edited by the Marketingservicestalk editorial team
Jul 9, 2007
Hot-shot creative agency Commotion has been appointed by Topps Europe to run the first UK-wide promotion for the category-leading children's novelty sweet Juicy Drop Pop.
Commotion's appointment marks a new departure for the multinational client.
The campaign, which broke on 1 July, includes compelling press and banner advertising and POS material driving competitors to an online registration site.
Topps International Sales and Marketing Director Martin Tilney commented: "This is a very exciting development for Topps, and we are confident that Commotion's appointment will help us achieve the results we expect from a campaign of this nature.".
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